The Effectiveness of Kannywood Movies in Addressing Youth Unemployment Among Job Seekers: A Case Study of Kazaure Local Government Area, Jigawa State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Youth unemployment is a significant challenge in Nigeria, with millions of young people struggling to secure stable jobs in a competitive labor market. In this context, Kannywood, the Hausa-language film industry, has emerged as a powerful platform with the potential to influence the social and economic outcomes of youths, particularly in regions like Kazaure Local Government Area, Jigawa State. Kannywood films, which often explore themes such as ambition, success, and personal development, can offer valuable lessons and role models for young job seekers. The portrayal of entrepreneurship, perseverance, and skill development in Kannywood movies may inspire youths to consider alternative career paths and engage in self-employment opportunities, thereby addressing the issue of unemployment. This study aims to evaluate the effectiveness of Kannywood movies in addressing youth unemployment in Kazaure, focusing on how these films influence the attitudes, aspirations, and career choices of young job seekers.
1.2 Statement of the Problem
Youth unemployment in Nigeria remains a persistent and complex issue, especially in rural areas like Kazaure Local Government Area, where access to formal job opportunities is limited. Despite the efforts of the government and other stakeholders to address the problem, many youths in these areas remain unemployed or underemployed. While various solutions, such as vocational training and entrepreneurship programs, have been proposed, there is a gap in understanding the role of entertainment media, particularly Kannywood films, in addressing unemployment. Kannywood movies are widely watched in the region, and their themes could either promote positive career development or reinforce stereotypes about success and wealth. However, limited research has explored how Kannywood films specifically influence youth unemployment, aspirations, and career choices in Kazaure. This study aims to fill this gap by examining the impact of Kannywood films on the employment prospects and entrepreneurial mindsets of job seekers in the area.
1.3 Objectives of the Study
To assess the role of Kannywood movies in shaping the career aspirations of youth in Kazaure Local Government Area.
To examine the influence of Kannywood films on entrepreneurial attitudes among youths seeking employment.
To evaluate the effectiveness of Kannywood films in promoting job creation and reducing unemployment among youths in Kazaure.
1.4 Research Questions
How do Kannywood movies influence the career aspirations of youths in Kazaure Local Government Area?
In what ways do Kannywood films shape entrepreneurial attitudes among youths seeking employment?
To what extent have Kannywood movies contributed to job creation and reduced unemployment among youths in Kazaure?
1.5 Research Hypotheses
Kannywood movies positively influence the career aspirations of youths in Kazaure Local Government Area.
Kannywood films foster entrepreneurial attitudes and self-employment opportunities among youths seeking work.
Kannywood films contribute to a reduction in youth unemployment by promoting job creation and entrepreneurial ventures.
1.6 Significance of the Study
This study holds significant importance for policymakers, filmmakers, and social activists by shedding light on the potential role of Kannywood films in addressing one of the most pressing issues faced by Nigerian youths. By evaluating the effectiveness of these films in influencing youth unemployment, the research will contribute valuable insights into how the media can serve as a tool for social change and economic empowerment. Additionally, the findings could inform the development of media-driven initiatives aimed at fostering job creation, entrepreneurship, and skills development among young people in rural areas.
1.7 Scope and Limitations of the Study
The scope of this study is confined to Kazaure Local Government Area in Jigawa State, focusing specifically on the influence of Kannywood movies on youth unemployment. The study does not include other forms of media or regions outside Kazaure, which limits the generalizability of the findings. A limitation of this study is that it relies on self-reported data from youths, which may be subject to bias or inaccuracies in understanding the true impact of Kannywood films on their career decisions.
1.8 Operational Definition of Terms
Youth Unemployment: The condition in which individuals aged 15-35 are actively seeking but unable to secure employment.
Kannywood Movies: Hausa-language films produced in the Nigerian film industry, primarily serving audiences in the northern part of the country.
Entrepreneurial Attitudes: A mindset that includes self-reliance, risk-taking, and the pursuit of new business opportunities, typically in the context of self-employment.
Related Project Materials
The impact of intercultural communication on semantic interpretation in Igbo language in Onitsha
Background of the Study
Intercultural communication has become increasingly significant in Onitsha, where the Igbo languag...
THE EFFECT OF PACKAGING ON THE SALES OF A COMPANY’S PRODUCT
ABSTRACT
This project work focuses on the effect of packaging on sales of company’s products with Guinness Nigeria Plc Benin City a...
An assessment of urban planning policies and their effectiveness in mitigating environmental degradation in Gombe State
Background of the Study
Urban planning is a critical component of sustainable development, as it helps...
The Role of PIT Reforms in Enhancing Voluntary Compliance: A Case Study of Ogun State Revenue Service
Background of the Study
Voluntary compliance with Personal Income Tax (PIT) regulations is critical for ef...
The Impact of Financial Accountability on Agricultural Productivity in Gassol LGA, Taraba State
Background of the Study
Agriculture is the backbone of rural economies, contributing significantly to food security, employ...
THE EFFECT OF FINANCIAL ACCOUNTING REPORTING ON MANAGERIAL DECISION MAKING
STATEMENT OF THE PROBLEM
The problem of this research is that, the management does not know the various ways of presenting financial acco...
The Effectiveness of Cost Accounting in Revenue Collection in Anka Local Government Area
Background of the Study
Revenue collection is a critical function of local government authorities, including Anka Local...
The Impact of Local Government Interventions on Reducing Gender Inequality in Gombe Central Local Government Area, Gombe State
Chapter One: Introduction
1.1 Background of the Study
Gender inequality remains a significant ch...
THE IMPACT OF FINANCIAL LEVERAGE ON EMPLOYEE MOTIVATION
Abstract: THE IMPACT OF FINANCIAL LEVERAGE ON EMPLOYEE MOTIVATION
Objective: This stud...
The Influence of Radio on Rural Electrification Awareness: A Descriptive Study of Takai Local Government Area, Kano State
Chapter One: Introduction
1.1 Background of the Study
Rural electrification is a critical component of development, particularl...
